Appealing Media

As part of its coverage of the 2010 FIFA World Cup, ITV launched its very own iPhone app. Not only were users able to track all the latest results, they were also able to stream live games direct to their phone.

Working with Appealing Media, Studio Rationale contributed to the design of the app, including master page templates, navigation and supporting elements. In addition, advertorials were also produced for sponsors, Lucozade Sport and Hyundai.

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